I Love a Sense of Humor

You've got to love when a company has a sense of humor. It's rare enough that when someone embraces humor, you remember it (Allstate Insurance, anyone?). I'm talking cleverness, of course, I don't count Axe Body Wash among the products that use actual humor in advertising.

Think of the possibilities!

There's a way to do lowbrow humor so that it's still humorous. Case in point, Sealy Mattresses. They've created a very funny free app based on the fortune cookie bit where you add "in bed" on the end of your fortune. Now you can add "in bed" to any picture you take thanks to Sealy. 

Now that's what I call good advertising.

Pictures from Sealy website and InBed Mobile App page.